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    Meaty Beef Alternatives

    Meaty Beef Alternatives

    THIS, the UK alternative meat brand, newly launched its first plant-based beef alternatives with This Isn’t Beef Burgers and This Isn’t Mince. With these beef alternatives, the brand introduced an improved animal fat substitute made from olive oil called Fat 2.0 that’s said to boost the meaty qualities, taste and texture. Notably, these products are made with “carefully selected pea protein and bespoke natural flavoring for a beefy and chargrilled taste,” as described by the brand.

    The mince made by THIS was created to bridge the gap between plant-based and conventional beef products thanks to it being a good source of fiber and being lower in fat than animal-derived products.

    Beyond these products, THIS co-founder Andy Shovel teased, “We’ve got some wacky plans for new tech and a huge lineup of plant-based products, which will make eating plant-based food that bit easier for consumers.”THIS, the UK alternative meat brand, newly launched its first plant-based beef alternatives with This Isn’t Beef Burgers and This Isn’t Mince. With these beef alternatives, the brand introduced an improved animal fat substitute made from olive oil called Fat 2.0 that’s said to boost the meaty qualities, taste and texture. Notably, these products are made with “carefully selected pea protein and bespoke natural flavoring for a beefy and chargrilled taste,” as described by the brand.

    The mince made by THIS was created to bridge the gap between plant-based and conventional beef products thanks to it being a good source of fiber and being lower in fat than animal-derived products.

    Beyond these products, THIS co-founder Andy Shovel teased, “We’ve got some wacky plans for new tech and a huge lineup of plant-based products, which will make eating plant-based food that bit easier for consumers.”

    Source:https://www.trendhunter.com/trends/plant-based-beef-alternative